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Portfolio

Selected work.
Distinctive ideas.

A collection of studio concept projects exploring how thoughtful strategy and design can shape a brand's presence. Each piece is clearly marked as a concept — not client work.

Showing 6 projects

Concept brand identity flat lay with blush business cards, frosted glass bottle and wax seal on stone
Concept Project

01 — Beauty & Wellness

Modern Beauty Studio

Brand Identity Concept

A soft, monogram-led identity exploring blush and stone tones, tactile print finishes, and a calm, confident voice for an appointment-based studio.

Concept café photography with latte art, croissant and kraft coffee bag on marble
Concept Project

02 — Restaurant & Hospitality

Neighborhood Café

Social Media Concept

A morning-light content series built around ritual — the first pour, the fresh bake, the regulars' table — designed to make a local café feel like a daily habit.

Concept advertising image of a tool belt and canvas apron hanging on a sage green wall
Concept Project

03 — Home Services

Local Home Services

Advertising Concept

An advertising direction that trades loud promotions for craftsmanship and trust, positioning a local trade business as the careful, reliable choice.

Concept wellness website shown on a laptop beside eucalyptus and a candle
Concept Project

04 — Healthcare & Wellness

Boutique Wellness Brand

Website Concept

A quiet, spacious website concept with generous imagery and a simple booking journey, letting the experience feel as restorative as the service.

Concept retail photography of linen goods, ceramic mugs and baskets on wooden shelves
Concept Project

05 — Retail & E-commerce

Independent Retail Brand

Social Media Concept

A shelf-to-feed content approach that tells the story behind each product, giving an independent shop the warmth of a curated in-store visit online.

Concept stationery set in deep green and ivory with embossed monogram and fountain pen
Concept Project

06 — Professional Services

Professional Services Firm

Branding Concept

A restrained stationery and identity system in deep green and ivory, designed to communicate expertise and discretion without feeling cold.

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